Why to go for Instructional Videos.

Whether you have launched an app, a DIY website or started a new cooking venture
you need your audience to precisely understand the whole process.
That’s when you will garner more engagement because you are easing their
quest to get to know what your product is all about.
It’s studied that information is well absorbed when it’s projected visually. That’s when
explainer Videos comes into picture.

An Instructional Explainer Video harnesses the best way information can be shared among
the audience.
Explainer Videos have the potential to be watched till the end, whereas texts are often skimmed and skipped.

Below are the things to keep in mind before creating an explainer Video.

1       1)Keep the template simple. Out of so many case studies we have come to the conclusion that a simple template restricts clumsiness and holds better engagement.

2  
         2) Add a bit of informality. Whether in language, background music or props. If it’s not directed towards corporate then informality would be promising.

3       3)Create it according to the social media account you are going to post on. Having said that,
k   Keep in mind the functionalities or the user experience, which varies on cross platforms.

The advantages of an instructional video are stated as:

1.       

•       They grab more attention
•       Easy to convey the information
•       Portrays a clearer view of your purpose
•       More call to action.
•         Higher Conversion Rate
•      Higher Shares

Here are some great examples of explainer videos.

1.       

       What is Artificial Intelligence.

2.       

       How deep is the ocean.

3.       

       What is Pinterest? An animated Video

4.       Water Mark

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